The Foundations Roadmap takes the six pillars of building a pet photography business and breaks them down into individual tasks.  It’s as if I’m reaching through the computer and holding your hand to help you complete your tasks.  

Just stick to the roadmap to build out your six pillars, and at the end of six months, you’ll be rockin’ and rollin’ in your new biz. Say goodbye to overwhelm, as every task you need to focus on is mapped out—with supporting resources, and a team of coaches who are only a call away.

The 6 pillars that we cover are:

1. Admin 
2. Branding
3. Pricing
4. Website
5. Client Workflow
6. Marketing

The only thing harder than building a new business, is building a new business alone. Instead of asking your friends and family for advice about your products, pricing, or website - imagine having a team of been there, done that coaches?  Imagine how confidently you can take new actions in your business and start getting real results.  

Each month in Elevate Foundations you will be invited to 2 live coaching calls - one hosted by Nicole and the other by Heather or one of the other Elevate coaches.

Say goodbye to being a “solo-prenuer” - you will now have a team of people you are working alongside with the same goals and aspirations.  You’ll get the benefit of the team while still being able to self-approve that last minute vacation to St. I Finally Built My Business.  #win

In addition to the regular monthly coaching calls, you’ll get 3 additional Lifeline calls to be used when you need them. Perfect for when you REALLY need help from a specific coach but can't make their monthly call—or if you want 1:1 support with your stickiest challenges.

NICOLE BEGLEY

Nicole is the heart and soul of Hair of the Dog — not to mention the brains behind the operation. She has enough photography certifications to fill a bowl of alphabet soup: M.Photog.Cr., CPP, BA (that last one stands for bad-ass). So, sure, she's a great photographer, even authoring the sold-out "Pet and Equine Photography for Everyone."  

But Nicole's true zone of genius covers all things business: creating profitable price lists, sales processes that aren't slimy, automation to get your life back, and marketing that propels your business to success.

After spending too many years shivering under layers of blankets in the northeast, Nicole and her family moved to sunny Charlotte, North Carolina in 2018. There she shares a home with her husband, two small humans, and a Puerto Rican rescue dog named Zoey. Oh, and she's also Chief of Staff to Emma the cat. Nicole admits to being addicted to both travel and chocolate martinis, and is the creator of the #selfiedog series.

HEATHER LAHTINEN

If Heather was a superhero, she'd be Wolverine. With her gleaming talons she'll shred your self-limiting beliefs, freeing you to not only dream big, but to actually achieve massive success.

While it seems like giant finger-blades would be incompatible with a keyboard, Heather's also an Adobe Certified Expert in Photoshop. No stranger to teaching, she's helped students with Lightroom and Photoshop for years and is the founder of Flourish Academy. Although she comes from the world of wedding and portrait photography, Heather loves animals, especially cats and chickens, just as much as the rest of us. 

Heather and her family live in Pittsburgh, Pennsylvania. An entire closet in their home is filled with the toasty quilts Nicole dropped off as she sped south in the U-Haul, laughing maniacally all the way.

Are your goals to eventually leave your current full-time job?  Do you wish to get this part-time photography business set up to fund your vacation wishes?  Are you looking to have a part-time business as you head into retirement from your 9-5?

When investing in photography education, most people make the decision solely on price - but I prefer to look at return on investment.   

How many new clients would you need, or how much would your average sale have to increase, to pay for this program?  Many of our students find that their first 1 or 2 clients completely covers the cost of this program.  In Elevate Foundations, we not only help you get your business built - but we also help you find your first few clients.

LOOKING FOR EVEN MORE ACCOUNTABILITY?

Join our of our NEW Accountability Pods - accountability you can’t hide from.  One coach will lead you in small groups of less than 8 students through the entire 6-months of Elevate.  In addition to the extra monthly coach-led call with only your accountability pod, you will also check in with your coach weekly through a private community space.  

Not required, but an optional $750 add-on for those that want their feet held to the fire - in a loving and supportive way, of course!