This program will give you direct access to some of the biggest names in the pet photography industry - along with the support, accountability, and direction to take massive action in your business. Action that will book your calendar and get you paid.
Elevate is not about the content, there is no special curriculum for Elevate. This program is about doing. It's about setting your goals, taking action, and measuring results. It's by taking the action that creates the opportunity for us to coach you. That is where the magic is.
Each of our Elevate coaches will host a monthly coaching call in which they will share a little of what's working for them and then we open the call up for hot seats. This is your chance to dig in deep with what you need support and guidance on in your business. The best part? Since these are group calls, often someone has a question that you didn't realize that you had too!
These aren't assignments to keep you busy. This is the 5%. The 5% of the work that actually moves your business forward. With the help of the coaches, we will cut through the clutter and help you laser focus on the activities that are going to transform your business.
This is GOLD. We will be releasing periodic marketing plans. This will not be a high-level marketing strategy overview, but an actual step-by-step ready to implement marketing process. We’re talking PSD marketing templates, action steps, and client communications.
Part of the magic of this program will be the community that we create. We are only accepting the action-takers. We will not tolerate the "poor-me" victim mentality. We will challenge beliefs, test actions, and find solutions. We will support each other and celebrate each other. We will be your business family.
These are some of the best minds in the pet photography industry!
Nicole Begley, M.Photog.Cr., CPP, is a zoological animal trainer turned pet photographer and educator. All of those crazy letters after her name mean she's a Master Photographer, Craftsman Photographer, and Certified Professional Photographer through Professional Photographers of America (PPA). Nicole has authored a book “Pet and Equine Photography for Everyone”, available on Amazon.
She established Nicole Begley Photography in Pittsburgh, PA in 2010 but now serves the market of Charlotte, NC. Nicole shares her home with her husband, two small humans, and her Puerto Rican rescue dog Zoey. Oh yes, she is also Chief of Staff to Emma the cat. She is the creator of the #selfiedog series, a travel addict, and a chocolate martini connoisseur.
Nicole's Super Power - All things business, specifically creating profitable price lists, sales processes that aren't slimy, automation to get your life back, and marketing to fuel your business.
Charlotte is an award-winning Australian photographer based in Brisbane with over 12 years of experience photographing pets and 6 years teaching pet photography. Her style incorporates creative use of natural light, location and expression to produce vibrant and emotive work highly praised by her clients. In recognition of her unique style, Charlotte was recently awarded the AIPP 2018 Queensland Epson Pet/Animal Photographer of the Year.
Addicted to creating lightbulb moments for students, Charlotte has been teaching pet photographers in person and through online courses since 2013. She relishes simplifying tricky concepts and helping people achieve their goals by making the learning fun, practical, and positive.
Charlotte's Super Power - All things art of pet photography, natural light, expression, editing, creating your style, and the technical aspects of shooting.
Kim Hartz, M.Photog.Cr., CPP, has always been an animal and photography lover. Over the years she has honed her art, specializing in pet photography, gaining recognition within the photography industry, earning the distinction of Certified Professional Photographer, and producing award-winning images.
The images Kim takes for her clients capture the unique essence of each subject, producing a true work of art that is both timeless and precious. Kim teaches pet photography and business of photography workshops and consults with studios all over the country. She is dedicated and experienced instructing students on the creative process and building a successful photography business.
Kim's Super Power - Lighting, whether in studio or using off-camera flash outdoors, branding, client experience, and marketing.
Heather Lahtinen is a professional wedding and portrait photographer based in Pittsburgh, Pennsylvania. She is the founder of the award-winning Weddings by Heather and the Flourish Academy has been a professional photographer and instructor for 16 years.
As an Adobe Certified Expert in Photoshop, Heather has also been teaching and instructing photographers in both Lightroom and Photoshop. Heather is driven by an overwhelming desire to see others succeed and, as a result, her workshops do more than just instruct, they inspire.
Heather's Super Power - The technical details of Photoshop and Lightroom, but most importantly, helping students have major breakthroughs by helping them break down the beliefs that hold them back.
Megan Murray, CPP is a professional dog photographer based in Houston, Texas, as well as a Certified Professional Photographer with PPA. A numbers nerd, she worked as a chemical engineer in corporate America for 15 years before jumping into entrepreneurship. She enjoys the business side of photography just as much as the creative side, and helps other photographers understand and get strategic with their numbers and business practices.
Megan's Super Power - Creating a knockout client experience, getting clients in the door, creating experiences that sell, and running the numbers.
WHAT IS THE COMMITMENT?
The Elevate program is a 6-month program. This is required as you can't change the trajectory of your business in only 30-days. We need to take stock of our current situation, plan for our upcoming months, and take action. It's the consistency of your action that will produce results.
WHAT ARE THE APPLICATION REQUIREMENTS?
We will only be accepting students that have a baseline foundation of the craft of pet photography - meaning that they can create consistent sellable imagery. A word of caution, you are an artist, and because of this you may be extra tough on yourself. You may not believe that your work is "sellable". Here's what I mean by sellable - are your images in focus, properly exposed and with correct white balance? Yes? They are sellable.
The second requirement is that you are actively pursuing a pet photography business. This does NOT mean that you have it all figured out. This does NOT mean that you have everything ready to go. This does NOT mean that you are currently accepting clients. This just means that this group is not the right fit for someone that has no interest in making money from their pet photography.
Last, but certainly not least, students should be open and coachable. If you are always blaming your current circumstances on things that are outside of your control, this might not be the best program for you. We will make you re-evaluate your beliefs. This program is for people that can check their ego at the door and be open to trying new strategies and questioning the box that they are currently operating in. PS - we all operate from within a box - it’s those that question the boundaries of that box that find success!
WHAT ABOUT MY HAIR OF THE DOG ACADEMY MEMBERSHIP?
Hair of the Dog Academy Membership is included in the Elevate program. If you are on the monthly rate, then your payments will be suspended during your Elevate time. After you leave Elevate you are welcome to resume your membership at whatever payment level it was at, regardless of the current rate.
If you are a yearly member, you will have complimentary months added onto the end of your yearly membership. Then when it's time to renew you will be welcome to renew at your old rate, regardless of the current rate.
I'M NOT SURE THAT I'M A RIGHT FIT, WHAT SHOULD I DO?
I'm a firm believer in the fact that we don't have desire for something that we can't attain - but we can definitely get there faster with help. While we do have minimum requirements for this program, my biggest concern is that you will think you don't qualify when in fact you do! We are so critical of ourselves!
If you have any questions at all, please feel free to grab a quick call with me so that I can help you determine if you are the right fit for the program. Calls will be available during the open registration period.
IS THERE A GUARANTEE?
I get it. This is not a small investment. You may be wondering if this will work in your area or if you even have what it takes to see results. I am confident that it will…so long as you show up and do the work. But you need to be present and actually DO THE WORK.
This is why we are offering a money-back guarantee. If you go through this program by showing up on the calls, participating in the Facebook group, and taking action in your business - and at the end you don’t feel like it was worth the value. I’ll refund your investment.
No risk. Only possibility. What would become possible for you if you had 10 or more new clients and increased your average sale?
Ready to take your pet photography business to the next level? The Elevate coaching program is for those photographers that are serious about business, and ready to make an investment in theirs.
Shoot us a message here and we will get back to you. Please note that the next round of Elevate starts in July, so applications will open in June!