CRACK THE CODE TO BOOKING CLIENTS WHO CAN'T WAIT TO SPEND MONEY WITH YOU!

It's time to drop the overwhelm and grow your pet photography business with our simple approach.

I'M READY TO ELEVATE

"I've booked my goal of 40 holiday sessions!"

"I just launched my Instagram contest today and have 39 NEW subscribers in 1 hour!"

"My first official sale... to the tune of $1,700!"

It's No Wonder Our Students Are RAVING About Our Unique Approach to Growing Your Photography Business

THE MILLION-DOLLAR QUESTION

(and why it's so cringe-worthy.)

You've probably been asked this before.

Maybe dozens of times.

By your neighbor, your mother-in-law, even Dave in IT at your husband's company (you know, the one who wears a plaid shirt every single day).

They ask it with the best of intentions.

You try not to flinch, but it lands like a gut punch.

Especially when you've worked your tail off, doing everything you can to improve your skills, gain traction, and cross off the next item on your miles-long to-do list.

So...what's the question?

How's the "pet photography" thing going?

OOOF.

In my mind, there's no question more anxiety-provoking for a pet photographer in the first few years of business.

It's a question that can make you feel like a total fraud (or worse, like a flat-out failure).

But even still...I'm glad that people are asking you.

Because that uncomfortable question, and the ACTIONS you take to finally answer it with unshakeable confidence, hold the key to your flourishing pet photography business.

WITH ALL OF THIS PASSION AND EFFORT, ISN'T IT TIME YOU ACTUALLY STARTED SEEING SOME PAYOFF?

You've put in the time to learn how to shoot. You've gone through modules, you've watched tutorials, you've studied what sometimes feels like allllll the things. You've done the free model calls — given away so many free images (it's okay, we've all been there).

With all the effort you've put into mastering your craft, now you deserve the reward.

Can you picture it? Can you imagine yourself landing on the promised shores of the Isle of Awesomely Successful Pet Photographers?? (It's balmy. There are coconuts.)

Imagine...

...the morning sun beaming through your curtains as you wake up to a fresh stream of inquiries from your rockin' new website, feeling 100% confident that you can knock the socks off of all your new clients.

Imagine seeing your work — on a giant acrylic, framed canvas, whatever lights you up — hanging in a place of pride in your clients’ homes.

Imagine your friends (heck, we'll even invite Dave from IT) raising a glass of champagne to toast your success, when you report back that "Actually, my pet photography business is totally kicking ass!"

So, how do you get there from here?

First, let me ask you a question:

What's the biggest difference between a thriving, profitable pet photographer with a full schedule of clients...and one whose inbox feels like a ghost town, with tumbleweeds blowing down its dusty, deserted streets?

I'll give you a minute.

Think you know the answer?

If you guessed the quality of images, you'd be wrong.

If you guessed living in a large, affluent market, you'd be wrong.

And if you guessed wizard-like Photoshop skills, an extroverted personality, or a closet filled with $20k of the latest, greatest gear? You'd be wrong.

Cause while all those things can come in handy…

They're only part of the equation.

Need a hint?

TAKE A LOOK AT SOME RECENT POSTS FROM OUR COMMUNITIES:

I feel overwhelmed and stuck. Stuck to the point that I don't even know what my next step should be.
Part of my issue is procrastinating, and then when I sit down to do it, I don't know where to start.
The self-doubt has been putting me off, even though I know I totally just need to take the leap.
Loving all the amazing material in the Academy but now feeling totally overwhelmed by all I need to work on.
I need to start marketing and have been procrastinating—I keep freezing when I almost get there.
It's definitely all overwhelming and I know I'm hiding from a lot of my fears.
Sound familiar?

So, what is it that differentiates the most successful Pet Photographers from the rest of the pack?

It's not their images.

It's not their zip code.

It's not a rich partner, showering them with the fastest, creamiest lenses and enough Profoto strobes to light up an elephant.

No, it's something much more elemental — something that's available to you whenever you're ready to show up and do the real work...

Successful Pet Photographers learn how to get out of their own damn way.

They hear the voices of fear and self-doubt, but choose to ignore them. Instead of staying stuck or paralyzed by perfectionism, they take imperfect action. They finally decide to stop playing small.

Unfortunately, these aren't the kind of things you learn in school. Not even in the Academy, where we focus on the hard skills to master your craft and market your business.

That's a great foundation...but sometimes you need more.

More support. More direction. More accountability.

More hand-holding. More ass-kicking.

A 6-month program for photographers that are ready to earn more money with their photography.

A reference library of training videos on all aspects of building and growing your business.
Monthly challenges to focus your efforts and grow your business.
Step-by-step guide to creating your thriving photography business.
Strategy and alignment calls with Heather and the coaches to keep you on track.
Three 1:1 private lifelines with Elevate coaches to get your specific questions answered.
Guest speakers to learn more about business finances, SEO, social media and a host of other topics.

Elevate is your step-by-step guide to creating a thriving pet photography business that you love while living your best life.

JOIN US FOR AS LITTLE AS $299

During your time in Elevate, you will learn how to:

Result 1, legally establish your business. Get all the answers you need to legalities around starting a photography business.
Result 2, gain confidence with your pricing. Our extensive collection of training videos, along with support from expert professional photographers will give you the confidence you need to move forward.
Result 3, get more clients with effective marketing. You will understand exactly what it takes to get more clients and fill your calendar. Wouldn't it be great if you didn't have to worry if you were doing it right? What would it feel like to have a full calendar AND bank account?

And you'll be able to achieve all of this with one extra invaluable resource... ME!

Unlike other courses and programs that leave you without so much as an email address to reach out to... the coaches and I will be with you throughout your time in Elevate!

HERE'S WHAT'S INSIDE:

You're going to

love

these

ELEVATE STUDY GUIDE + WORKBOOK

The Elevate Study Guide is a 6-month success path that provides with you detailed checklists to make sure you are setting up your business properly.

INSPIRATION

Fresh ideas are everywhere inside of Elevate! We are always generating new ways of marketing and increasing sales. Our Elevators love to share their unique ideas.

VIDEO TUTORIALS

Search for anything you need inside of our robust training portal. This includes: business, pricing, marketing, social media, and breakthrough resources that you never knew you needed.

BREAKTHROUGH RESOURCES

Our secret weapon in Elevate. These training videos will change the way you view yourself and your business. They will give you the skills and confidence to weather any challenge or obstacle you might face as an entrepreneur.

CHECKLIST + WORKSHEETS

Our checklists and worksheets will guide you step-by-step to establishing your business, learning and executing your marketing plan and mastering your pricing.

ELEVATE COMMUNITY

Get your specific questions answered ASAP by a group of supportive photographer friends. We will help you work through challenges and get unstuck to keep moving forward.

GIVE ME ACCESS TO THE POWER OF ELEVATE

SIGN ME UP NOW

ELEVATE CHANGED MY LIFE. A year ago, I never imagined I would have the business I do today. At that time, this was all a dream. I didn't have a business and now I'm an entrepreneur, a published photographer, and most importantly, I have created a life that I only dreamed could be possible.

~ APRIL OHL ~

Elevate has helped me realize why my business has not been growing. I've learned to take action. I also have clarity, and with clarity, I can focus. I know this will lead to my best year yet.

~ KAYLA TANNEHILL ~

YOU. CAN. DO. THIS

"That is great Nicole!

I'm still building my business?!"

This is about the time where you might be saying, “Ya Nicole, but I haven’t built my business yet. Shouldn’t I do that first?"

Yes, you should - but that doesn’t mean you have to do it on your own.

Building your business can be confusing and I can't tell you the number of pet photographers that I've seen abandon their dream because they got too frustrated trying to get this pet photography thing off the ground.

Wouldn't it be nice to have a detailed step-by-step path to get your business built? As well as someone (many someones, actually) on your team helping you take the right actions?

NOW YOU CAN.

And just who will be teaching you
The Power of Elevate?

Me! I'm Heather Lahtinen

PHOTOGRAPHY BUSINESS EXPERT AND
CERTIFIED MINDSET COACH

I founded the FA because I believe in community and supporting photographers above all else. Not only do I believe that there is room for everyone, I know that the world needs your gift… the photos that only you can take. I wanted to create a safe, positive and encouraging place for photographers to learn and grow.

I remember being rejected by others in our industry when I started my business nearly 20 years ago. And I never forgot how that felt. I was excluded and led to believe that there wasn’t a place for me.

As a result, I was on a mission to prove that we could create something different, a world where photographers of ALL levels are welcomed and encouraged to pursue their passion.

There is room for you. YOU BELONG HERE.

"ELEVATE CHANGED MY BUSINESS, I JUST HAD MY FIRST $20K MONTH!"

I joined Elevate thinking - it will just be to check it out and join next time when my kids will be at school full time... After checking out the videos, being on couple calls and support I got overall I am thinking to myself I CANNOT leave. It would be STUPID!

Why wait another x amount of months to make my business better? It is never the right time - I will always be busy, I will always come up with excuses!

Elevate is exactly what I need, I had tons of editing lately and I have been listening to all the replies - guys - it is worth the money!! After listing to 40 plus hours of Elevate videos I am seeing all the things I was missing, I was not aware of and it gave me so many ideas, motivation and excitement!

So, it is a big WIN for me to stay here. You are all amazing and I love how everyone in this group is so unique in their own way. I am excited for our time together! This is one awesome group!

~ MAGDALENA WOJTON ~

LET'S TALK MODULES

The breakdown

MODULE 1

Business Foundations

The business checklist will help you understand how to:

Track finances.
Hire an accountant (when appropriate).
Select a legal entity.
Establish contracts.
Purchase insurance.

You will learn how to build your business based on your lifestyle and values using our specialized training and our Business Dashboard.

MODULE 2

Deep Dive into Pricing

Because pricing is one of the most important factors of creating a profitable business, we have created resources to support you.

The Psychology of Pricing
Pricing for Profitable Mini Sessions
Pricing for Value
Pricing Collections
Overcoming Common Client Objections
Enhancing Sales with Products and Irresistible Incentives
Small Ways You are Sabotaging Big Sales

MODULE 3

Marketing

You can't have a business without clients! Marketing is one of the most important components of a thriving photography business.

19 Ways to Market Your Business
Getting Started with Email Marketing
Creating a Compelling Offer
21 Blog Content Ideas
Improving your SEO
Types of Marketing + Ideal Client Worksheet
Standing out in Your Market
The Most Important Components of your Website

MODULE 4

Breakthrough Training

This is the module you never knew you needed.

You will gain the confidence you need to manage your mind around being an entrepreneur. We explore goal setting, outsourcing, taking your business to the next level, resilience, belief, staying creative in your business, and MONEY blocks.

These videos will give you the ability to massively shift your income generation in your business.

The Power of Elevate gets you from A to Z in record time. This is your ticket out of overwhelm and into easy-breezy.

Not only will you get instant access to our private podcast and course materials, but you'll also get access to 1:1 lifeines and our community. You can totally get your most pressing question or challenge answered TODAY.

Over $5,000 woth of bonus content for FREE!

LET'S REALLY FAST-TRACK YOUR SUCCESS!

BONUS 1

Complimentary access to Hair of the Dog Academy while you are enrolled in Elevate! That's right, ALL the content, support calls, and community are included!

BONUS 2

Complimentary access to ALL of the amazing photography courses and support calls offered through the Flourish Academy.

BONUS 3

Lifelines. Seriously, an actual life-saver. These 1:1 Zoom calls are perfect for when you REALLY need help, but can't make one of the regular calls - or if you just want private 1:1 support with your biggest challenge.

BONUS 4

Take Elevate with you on the go with a dedicated private podcast feed. We publish all of our strategy calls to our private feed so that you can listen while driving around town or walking the dog.

I've accomplished so much in such a short time while in Elevate. My business will be at the the next level by the end of this quarter because of all the goal setting and motivation this group has given me in just one month! I was gong to say I can't imagine where I'll be in two months, but I CAN! That's the difference this group has made in both my personal and professional life.

~ MICHAEL HOLL ~

I am so glad I joined Elevate last year. It gave me the courage to leave my full-time soul-crushing job and pursue my joy full-time. ❤️ I have NEVER been this busy and I'm loving it! Thank you Heather for the Elevate lifeline call that changed it all.

~ DONNA KELLIHER ~

I can't thank the FA, Heather and Elevate enough for their expertise, wisdom and kindness, and overall willingness to want to teach others the art and business of photography. I got to where I am because of you and everyone in the FA truly care about one another and we all want each other to be #bettertogether.

~ JAMIE STOLL ~

"I had my largest sale ever, $5,300."

"I just had a $2,300, my biggest ever."

"I can't believe I'm typing this, I had an $8,500 sale."

~ ELEVATORS ~

(I wonder if they think Elevate is worth it?)

I'M READY TO GROW

LET'S GO

Still Got Questions?

DO I EVEN QUALIFY TO JOIN?

WHAT IS THE COMMITMENT?

WHAT ABOUT MY ACADEMY MEMBERSHIP?

IS THE PRIVATE SOCIAL MEDIA GROUP MANDATORY?

OKAY, BUT I'M STILL NOT SURE THIS IS RIGHT FOR ME.

IT CAN BE AS EASY AS

But, maybe you're thinking you aren't ready because you aren't getting clients or making money yet...

That’s great because we can focus on getting you clients as quickly as possible.
Did you ever consider that investing in your business is what needs to happen in order to grow your business?
When you invest in Elevate, you will be inclined to work harder on your business to get clients SO THAT you can pay for Elevate. See how that works?
We have monthly challenges in Elevate and the first one is how to make $1,000 ASAP.

I'M READY TO MAKE MORE MONEY THROUGH ELEVATE

WHAT ABOUT A GUARANTEE?

I promise that you CAN do this. But if you’re not 100% satisfied with the content, strategy calls, community support, or the bonuses within 30 days, we will offer you a full refund, you have nothing to lose and everything to gain.

Payment Plan

6 Payments of $299

Pay in Full = ONE MONTH FREE

$1,495

ARE YOU READY FOR YOUR BREAKTHROUGH?

OK, LET'S RECAP!

When you join Elevate, not only will you be able to start joining our live calls immediately, but you'll also have access to everything inside the Elevate program. Including...

Regular Coaching Calls to give you the support and guidance for where you are RIGHT NOW.
Breakthrough Resources for when you need extra support running a Facebook ad, or updating your website, or just about anything else!
Plug and Play Marketing Templates from our Elevate team.
The Community is so much more than another group - it's like handpicked business besties.
Three 1:1 Lifeline Calls with a coach.
Complimentary membership to the Hair of the Dog Academy.

And much, much more!

I've been told numerous times that I'm charging far too little for this program. But I'm committed to helping you succeed. You can get started with all of this for less than the cost of a live, in-person workshop!

ENROLL IN ELEVATE TODAY!

ALL THIS FOR ONLY $299/MO

or pay in full and get a month FREE

CLICK HERE TO JOIN

IT'S TIME TO MAKE A CHOICE.

Are you interested in building a profitable pet photography business, or are you committed?

If you are committed you will find a way to build a successful pet photography business. But if you're only interested you'll always find an excuse.

If you find yourself saying "there are too many cheap photographers in my market," "no one will pay for pet photography," "my market won’t support this," or any of the other lies that struggling pet photographers tell themselves...please dig deep and ask yourself how important becoming a successful pet photographer actually is to you.

And then, choose your next move.

If you already have a high-performing pet photography business that's breaking sales records, and you're living your best life... you don’t need this program - you need to be celebrating!

But, if your business isn’t bringing what you want it to bring to the table, or you're trapped in a pit of overwhelm, then your options are simple:

Option 1:

You can choose to do nothing... and then of course nothing changes. The problem may even become worse.

Option 2:

You can get 100% committed to becoming a successful pet photographer and take some action!

If you choose Option 1, go ahead and click over to YouTube for some cat videos, or whatever your distraction of choice is.

If you choose Option 2, Elevate is your ticket to your desired destination, and applications are open now.

MY LAST PIECE OF ADVICE

I know you lead a very busy life. And you might be wondering if you can really do this.

But here's what you might not be considering: I BELIEVE IN YOU. And I know that this will work for you because I have seen it work for all different types of photographers, with all different types of [busy] life situations.

I have enough belief and confidence for both of us. Seriously. And that matters more than you might realize.

I am committed to your growth and deeply invested in your success.