SPEAKER INFORMATION + RESOURCES

I’m so excited to team up with you to create an absolutely incredible event!  Thank you for being part of it!

The Hair of the Dog Summit is a 2-day event that will help pet photographers find success in both their craft and business.

On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email us at [email protected].

While the presentations themselves can be pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component for the chat, so attendance in PJs is recommended 😉

If you are unable to attend the chatbox during your presentation, you may instead opt for hosting a live Q&A session in the summit attendee community group at a more convenient time during the event.

The attendee community group is for attendees to hang out in, hold each other accountable, and ask all of us additional questions. Even if you are attending the chatbox live during your presentation, you are still welcome to host an encore live event in the group to answer questions, connect with the attendees, and provide even more value.  This is not required. It’s simply a way to make another connection with the attendees and help them with their transformation. 

Leading up to the summit, we’ll have approximately two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

After the summit, I will be opening the doors to the Hair of the Dog Academy.  There is no requirement to promote the membership, but in addition to any all-access pass affiliate income, you earn you will also earn a $25 commission on any attendee that joins as a monthly member and a $50 commission from yearly sales from all attendees you’ve referred to the summit!

The Hair of the Dog Conservation Fund, Inc is a 501(c)3 non-profit funded by Hair of the Dog Academy.  The Hair of the Dog Academy covers all administrative expenses of the Conservation Fund, so every penny raised and donated will go directly to supporting wildlife.

The first thing I’ll need is some very basic information from you so I can finish up our registration and speaker page. 

This information includes things like:

• Name
• Presentation Title
• Bio Paragraph
• Square headshot

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.  Please get this basic information to me as soon as possible.  The majority of additional content will be due in late August.

The next piece of the puzzle is scheduling your presentation slot! We can assign your presentation time as soon as you submit your details above - giving everyone plenty of time to finalize their schedule.  

Preference for availability will be given to those that are presenting live.  If you’re doing a pre-recorded presentation, we would love for you to be in the chat live during your time slot to answer questions and connect with attendees.  However, if you have a conflict with the timing you can instead opt to host a Q&A session in the attendee community group at a different time.

Next up is your presentation! This is a 60-90 minute presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.

Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you ASAP.  Your presentation can be hosted as a masterclass presentation type style or as a workshop type style in which the attendees are doing the work alongside of you.

With that being said, you have your choice of the following presentation formats:

• Slides
• No slides (just your lovely face)
• A mixture of the two
• Pre-recorded video 

No matter what format you choose, you are free to use your presentation however you’d like in the future.  We simply request that you don't share the presentation until after the summit is over.

Your presentation should include great, actionable content. Here’s the suggested format:

• A quick introduction
• An overview of your topic
• Where people go wrong with your topic and tend to overcomplicate it
• Teaching section
• Specific action steps (with the goal of simplifying their existing process)
• Up to a 3-minute pitch - ideally for a freebie that can lead into your offer
• Include questions for attendees to answer in the chat box throughout to boost engagement

Pre-recorded presentations are due by September 11, 2023.

The VIP All-Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable, we would love to include one of your resources. This includes things like:

• eBooks
• Workbooks
• Courses (big or small)
• 1-month memberships
• Freebies

Note: This converts well so I do not recommend contributing any 1:1 offers - but a group coaching call would work!

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

Anyone who does contribute a premium resource (aka. not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 35%.

Information for these resources is due by August 15th. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, running from September 11-26th.

You’ll want to share using your affiliate link (which we will send details on soon) so you can get in on the 35% commission that will come from any VIP All-Access Pass sales (50% if you've contributed a premium bonus)

We will be sharing swipe copy and graphics when the promotion date approaches.

And last comes participation during the week of the event.  All I ask is that you participate in the chat during your presentation slot. As well as interact in the attendee community group throughout the week if students tag you to help attendees stay excited and engaged.

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?

That’s exactly why I’ve set up an affiliate program for the VIP All-Access Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by November 1, 2023.

To make it as easy as possible for you to generate extra income, we will be providing a Resource Vault which will include things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy.

Just remember to use your affiliate link, which we will be sending you details on how to create by September 1s.

Added bonus - all speakers will also receive an affiliate bonus for any referred attendee that joins the Hair of the Dog Academy at the end of the summit.  That commission is $25 for each monthly member and $50 for each yearly member.

Phew, that was a lot to cover! You’re awesome for making it this far :)

For the sake of clarity, here are your current action steps:

• Provide your presentation details with the form we'll email you.
• Provide offer details for the All-Access Pass, if participating, by August 15th.
• Submit your presentation by September 11th if you are presenting a pre-recorded presentation.  
• Sign up for your affiliate account after September 1st. 
• Let me know if you have any questions up to this point!

Grab your calendar and add the dates below because if you’re like me, if it’s not in your calendar it doesn’t exist.  😂