For many photographers, starting to serve commercial clients looks something like this:
An inquiry for commercial work has landed in your inbox and you are simultaneously thrilled and terrified! Is this finally your chance to break into commercial photography? How awesome will it feel to see your work out “in the wild”?!? However, the panic quickly sets in because you have NO IDEA how this actually works!
Instead, wouldn’t it be great to not only be prepared for when those rouge inquiries land in your inbox but also discover how you can actively go forth and seek commercial work?
If you are a professional pet photographer that is curious about the world of commercial animal photography - you don’t want to miss this free training. You'll discover...
TYPES OF CLIENTS
There are three distinct tiers of commercial animal photography clients. We are breaking down the price points and best practices for each one.
COMMERCIAL VS EDITORIAL
Images used for advertising and images used in books and magazines are quite literally different animals! We will share how the pricing for each differs.
HOW TO BECOME A PRODUCTION BOSS
What really goes into a 6-figure commercial shoot? Discover what you need to know and what mistakes to avoid.
Who can benefit from this training?
- Established businesses looking to expand their commercial revenue streams.Ā
- Pet portrait businesses are interested in entering the commercial photography space.Ā
- Newly established businesses seeking to make local connections.Ā
- Pet portrait photographers looking to grow their business by serving local businesses.Ā
- Aspiring pet photographers seeking an overview of commercial pet photography.
THIS FREE TRAINING ISĀ HOSTED BY:
J. Nichole Smith
I am one of the OG pet photographers. I've been in the game since 2004 and was one of the very first pet photographers to teach other photographers how to grow a pet photography business- starting way back in 2008.
I have been shooting commercial pet photography for clients like Petco, Purina, Trupanion, Victoria Stilwell, CityDog Magazine, P.L.A.Y., 2 Hounds Design, the University of Washington (go Dawgs!) and of course a few of my own brands (#dogisgood) since 2005.
Oh, and did I mention, I have a Masters in Marketing? I literally wrote the book on how to build a sustainable pet brand.
I have built multiple six-figure pet photography businesses in two states and two countries. My name is J.Nichole Smith, but you can call me Nic…
Nicole Begley
You might know me from Hair of the Dog Academy, an education platform that helps pet photographers master their craft and build a private client photography business. I’ve also been running my own photography business since 2010 and most recently created the Hair of the Dog Conservation Fund - a 501(c)3 non-profit entity whose mission is to protect our global biodiversity and inspire individual action by supporting conservation projects for wild animals and the surrounding communities.
In running three businesses, I’ve learned a thing or two about managing details. In short, I obsess over logistics, love to build businesses, and get especially geeked to help pet photographers build a life that they are passionate about.
Throughout the commercial pet photography academy, I’ll be your resource for building the backend of your business and managing the production of shoots like a BOSS.
