Are you a pet photographer who is ready to book more clients while raising thousands of dollars for your favorite charity?

The CALENDAR CONTEST SYSTEM will show you how.


Marketing our pet photography business is a serious business - but what if there was a way to do it so that you could:

Make connections in your market?
Raise money for local charities?
Book new clients in your business?

In 2023, 37 Calendar Contest System students raised over $300,000 for charities from their calendar contest!

There is!

Introducing the


With our comprehensive guide, you'll learn everything you need to know to run a successful calendar contest of your own. From finding the right fundraising partner to maximizing your profits, we've got you covered.
This is a fluff-free program that can have your contest up and running in an afternoon. 

We completed our first calendar contest this Spring and followed the course instructions to a T! This course is plug and play, and so easy to follow. We had the contest live and ready to go in less than 5 days.

Here is the quick overview of how well it went!
Funds raised: $23,783 (just a little short of $25k goal!)
Our revenue: $21,685 (WOO!!)

Our participants had so much fun, they had a great experience and we attracted many ideal clients through this contest. We will definitely be doing this contest again, and our participants can't wait for the next round! This course is an EASY yes!!

My first calendar contest was a resounding success, raising over $7,300 for the local humane society in a small northern WI town. With 73 entries, we quickly surpassed our initial $3,000 goal in just four days, and even exceeded a revised target of $5,000. Impressively, the contest generated about $6,300 in net profit. Additionally, 8 out of 13 winners chose to upgrade their sessions! I'm thrilled with these results and eagerly anticipate next year's contest, already planning a new goal!"

Here's a breakdown of everything that's included in the program:

✓ Video overview

Get an overview of the program and see how everything fits together.

✓ Detailed contest overview PDF book

Dive deep into the details of running a successful calendar contest.

✓ Contest planning timeline

Follow our step-by-step timeline to make sure you stay on track.

✓ All email templates

We provide you with all the email templates you'll need to communicate with your partners and participants.

✓ Contest rules templates

Use our templates to clearly outline the rules of your contest.

✓ Social media swipe files

Get access to social media swipe files that you can use to promote your contest.

Since we love to over-deliver,

we also have these incredible BONUSES for you too

Coaching Calls

Jessica will be hosting two coaching calls to help you implement this strategy on February 13th and March 19th.  Replays will be available and you will be able to submit your questions if you can't join us live.  

GOGO Contest Credits

Sign up for a FREE GoGo Photo Contest account to host your calendar contest and the first $100 in transaction fees will be waived - additionally, if you raise over $1,500 in your contest then GoGo Photo Contest will donate $100 to the Hair of the Dog Conservation Fund!

Customizable Social Media Templates

We're helping you save even more time by providing you with easy to customize PSD and Canva files for all of your social media posts!  These are perfect for promotion on your socials and those of your partners!

Jessica’s brilliant course has helped me to organize two Vancouver Island Dogs Calendar Contests so far. In addition to raising a whopping $70,000 for my charity, the two contests have helped me build my business. The contests have been great in getting my name out in my area, growing my e-mail list quickly, and allowing me to hone my business processes. The calendar contest is a great way not only to get your business off the ground but to keep it growing. I highly recommend that you give this contest a go in your area!

I am so grateful for Jessica’s Calendar Contest course. It had everything I needed to run a successful contest from finding sponsors, organizing the entire contest, sample social media posts to promote the contest, email templates for communicating with sponsors and participants as well as great ideas for the photo sessions with the winners and even sharing resources for the different software/programs to use to make the whole process as seamless as possible. Between the contest and calendar sales we raised over $14,000 for the charity and they were beyond grateful and we are already planning our next Calendar Contest. I was able to expand my email list exponentially and not only did the winners purchase packages from the sessions but so far two of the winners have booked family sessions (with dogs) for next year. I would say it was a win/win for all and I wouldn’t have been able to do it without Jessica's course. Thank you so much Jessica for sharing your knowledge and expertise to make this huge task manageable and really fun!



This strategy works for both established photographers as well as those just starting their business.  You will receive lifetime access to the program and will recoup the cost of the program with only ONE of the 13 clients you will gain when you implement the strategy! 

Calendar Contest System Enrollment

$497 $297


Payment plan is available by clicking here.

Payment plan is available by clicking here.

Jessica makes running a calendar contest so easy! All of my questions were answered in the guide, and the steps were really straightforward.

Using Jes's course, I've run the contest twice, raising over $14,000. If you're interested in running a calendar contest, make your life easier and get this course!

If you have any questions, reach out to the Hair of the Dog team at [email protected]