HELPING YOU ACCOMPLISH MORE IN 4 WEEKS THAN YOU HAVE IN THE PAST YEAR.
- Quit the procrastination.
- Say goodbye to the overwhelm.
- Get massive results in just one month.
WOULDN'T IT BE AMAZING TO FINALLY COMPLETE THAT ONE NAGGING PROJECT THAT YOU KNOW WILL CATAPULT YOUR BUSINESS FORWARD?
You know the one. The one that’s been on your to-do list since before masks. Before distancing. Before having alllll the free time you’d ever want (and then some) to accomplish stuff…and yet. It still hangs over your head.
How satisfying would it be to FINALLY cross that item off your list? And not just in a "Eh, good enough." way, but in a "I've never been more proud of anything!" kind of way?
If you’ve been working at this pet photography thing for any length of time, you’ve probably experienced some of these challenges….
- Feeling reluctant to put yourself out there and promote your services
- Struggling to engage with more pet owners (and pet-business owners)
- Panicking when you finally do get a client inquiry, and so you just…don’t respond 🙈
- Wanting to try out new lighting techniques, but not sure where to start
How many hours have you spent spinning your wheels, working hard but without making much progress?
You’re passionate about your pet photography, but you suspect there must be an easier way....
...and there is.
I BELIEVE THAT EVERYONE NEEDS A COACH
From beginners learning brand-new skills, to those striving for mastery.
Even Olympians—the best athletes in the world—have coaches to help them along.
Here inside Hair of the Dog, you have an entire team of pet photography coaches standing by to help you succeed.
Our coaches have been where you are. We know what you’re experiencing, and can help you progress in leaps and bounds. We’ll give you the content you need to achieve your goal, but also shine a light on the real obstacles.
Because as the creator of your business, sometimes it’s hard to see what’s really standing in your way. You’re just too close to all of the details.
We can help.
We were blown away by the transformations that happened last time we held the Accelerators…but don’t take my word for it.
Check out what some of our students have said about working with our coaching team…..
A COACHING EXPERIENCE DESIGNED TO HELP YOU GET MAXIMUM RESULTS FROM A SINGLE, LASER-FOCUSED MONTH.
Each Accelerator “pod” is built around solving a common pet photography pain-point. Choose your focus, buckle down, and after four weeks your biggest struggle will be a distant memory.
Your Accelerator course includes:
- A weekly live call facilitated by your Accelerator coach
- Feedback from your coach during your live calls
- Community and support from your Accelerator peers within a private Facebook group
WHAT CAN I FOCUS ON?
The Academy Accelerator consists of various pods. Simply review the list, choose your most pressing business challenge, enroll, and prepare yourself for results!
Each Accelerator class is limited to 20 students or fewer.
And once they’re full, there’s no squeezing in.
So when you find the pod that’s right for you, sign yo’self up, stat!
TURN THOSE INQUIRIES INTO IDEAL BOOKINGS
Led by MARIKA MOFFITT of DIRTIE DOG PHOTOGRAPHY
This Accelerator is for pet photographers who want to turn inquiries into ideal bookings. Whether you’re an established business with somewhat regular inquiries, or you’ve just launched your website, it’s important to have your inquiry process set up for success.
By the end of this Accelerator you will be confident in your inquiry process and excited to go through it with every single inquiry! Your simple and stress-free communication, enthusiasm and joy will lead to booking your dream clients!
Be prepared to work on each part of your process throughout the six weeks. There will be weekly opportunities (on calls and in the private Facebook group) to receive valuable feedback on your process from participants as well as your coach, Marika.
Inquiry Kickoff and Experience Round 1 - One of the first steps to creating a winning process is to gain a better understanding of what your potential clients need to experience in order to feel motivated to take the next steps to booking a session. In our first week together, we will learn about the four parts of the inquiry process, and you will be assigned a partner. You and your partner will take turns experiencing one another’s current inquiry processes. The best way to learn how to improve our customer experience is to first experience it ourselves!
Focus on the Entry - Where and how does an inquiry, inquire? In the second week, we will be focused on the places where inquiries enter your process: website/social media/etc. On our call, we will discuss what you learned after going through your partner’s process, as well as review anything you need help with at this stage of the Inquiry Process.
Focus on the Communication - How will you interact with your inquiries? In the third week, we will focus on how you share information with your inquiries: Email/phone/inquiry guides/landing page with video/etc. On our call, we will discuss what you learned after going through your partner’s process, as well as review anything you need help with at this stage of the Inquiry Process.
Focus on the Consultation - How will you WOW them? In the fourth week, we will be focused on your first official meeting with your potential client. This is where you learn their story and share more about what they can expect when working with you. This is where you shine so bright, they can’t resist booking. On our call, we will discuss what you learned after going through your partner’s process, as well as review anything you need help with at this stage of the inquiry process.
Focus on the Follow Up - When will you ask for the sale? This might happen right there during your consultation, or your inquiry might need some time to think. Either way, what you do after you’ve provided your inquiry with the information they need is just as important as every other step of the process. In the fifth week, we will focus on following up with inquiries. Whether they book or not, it’s important to close out your process with them. On our call, we will discuss what you learned after going through your partner’s process, as well as review anything you need help with at this stage of the inquiry process. Following this call, you will run through your improved process with your partner in preparation for our final call (week 6).
Experience Round 2 - Wrapping-up your inquiry process with a neat little bow! In the week leading up to our final call, you will run through your inquiry process with your partner again. On our call, we will discuss what you learned after going through your partner’s process, as well as review anything you need help with at this stage of the inquiry process.
Who is this course for?
If you are ready to start converting more of their inquiries into booked clients, this course is for you. In order to get the most out of the experience, you should have at least a basic inquiry process in place.
The LIVE calls for this class will be on Fridays at 1pm Eastern US time starting September 3rd for 6 weeks.
All calls will be recorded.
Book More Clients by Improving Your Visibility
Led by HEATHER LAHTINEN
Together we’ll create actionable strategies and steps to improve the visibility of your business. Marketing means building awareness, and you need people to know, like and trust you for your business to succeed.
Sound scary? We’ll also break through any resistance that you *might* unknowingly have around making yourself more visible. But the goal isn’t just to “be known”—it’s to market your business more effectively.
Do any of these challenges sound familiar? Lack of self-confidence. Feelings of inadequacy. Constant comparison to other people. Anxiety. Self-doubt. Distrust in your own intuition and capabilities. Negative self-talk. Dwelling on the past. Irrational fears of the future. Shrugging off accolades and squirming in the face of compliments.
Truth bomb: Imposter Syndrome is a real thing, and until you address it, you’ll never feel comfortable promoting and growing your business.
What do you feel when you hear the word “sales”? How would you classify your relationship with money? Could you use more of it?
Your relationship with money has a direct impact on your visibility, whether you recognize it or not. So let’s dive right in and clear away any obstacles standing in your way.
Will you get mauled by a bear if you share your photography? If not, is there truly anything to fear? Your brain genuinely believes there’s a reason you should sit down and shut up. In other words, it wants to limit your visibility to keep you “safe.” We cannot effectively promote ourselves without understanding these issues and facing them head-on.
Now that you’ve cleared the mental space to allow yourself more visibility, it’s time to create a compelling offer that you’re proud to promote.
Who is this course for?
This is for anyone who’s ready to serve clients. Whether you’re new in business, or you’ve been at it a while and need a nudge to be more visible in your market, you’ll benefit from Heather’s insightful, no-BS approach.
This course will be held on 4 consecutive Mondays at 1pm Eastern, starting October 18th.
All calls will be recorded.
Gain Confidence with Off-Camera Flash
Led by KIM HARTZ of KIM HARTZ PHOTOGRAPHY
In this Accelerator, students will learn how to create stunning on-location portraits using off-camera flash. You'll learn a variety of lighting techniques as we discuss modifiers, camera settings, and everything you need to get your on-location work looking more professional.
Overview of Off-Camera Flash - We'll start by covering the benefits of working with OCF, and reviewing the light modifiers and equipment you'll need. You'll also start to learn about balancing flash and ambient light using shutter speed, ISO and aperture.
Balancing the Light - This week we'll go deeper into balancing your flash with the ambient light. You'll also get an assignment to work on over the next week, where you'll create a well-lit outdoor portrait using what you've learned so far.
Indoor Portraits - After an image critique of last week's assignment, we'll move into a trickier situation: how to use OCF inside a client’s home. We'll build on the concepts you learned in the first two calls, so you'll be ready to create an indoor portrait using OCF for your second and final assignment.
Image Critique and Q&A - We'll kick off our last call with feedback on your indoor portrait homework. Then we'll discuss the various challenges you might encounter using OCF both indoors and out. Come prepared with any lingering OCF questions, so you can finish the Accelerator feeling confident and equipped to create beautifully lit images on location!
Who is this course for?
Anyone interested in learning to incorporate off-camera lighting in their work is welcome, though to complete the assignments you’ll need to either own or rent basic lighting equipment (something as simple as a Speedlight will work). Students should have a basic understanding of their camera and working with manual settings.
The LIVE calls for this class will be on Wednesdays at 10am EST starting September 8th.
All calls will be recorded.
SO WHAT'S THE INVESTMENT?
The Academy Accelerator isn’t just another online course. It’s also not a once-a-week check-in with an overpriced cheerleader, who’ll tell you “Great job!” without offering substantive feedback.
The Accelerator helps you get unstuck, and propels your business forward.
To hire any of these coaches individually, you’d be shelling out $1500—or more.
But, since we’re leveraging the power of the group, you’ll get the same transformations for a fraction of the price. And—bonus!— you’ll also benefit from working alongside other pet photographers equally committed to growing their businesses.
When you weigh all that against the investment and what it can do for you and your future, then it’s an easy choice.
So…are you in?
In addition to the incredible content and support that you'll receive from your coach on the accelerator calls...
You'll also get the following:
HAIR OF THE DOG ACADEMY MEMBERSHIP
When you enroll in the Academy Accelerator, you’ll get immediate access to the Hair of the Dog Academy for the duration of your course. It’s the world’s most comprehensive pet photography education community, and you’ll love the incredible support and resources you’ll find inside.
PRIVATE ACCELERATOR FACEBOOK GROUP
Each Accelerator course will have its own private Facebook group. This is your spot to connect with your pod-peers, compare notes, brainstorm ideas and find support if you get stuck between coaching calls. Like my mama always said, twenty heads are better than one!
If you’re not 100% satisfied… neither am I…
Listen, I’m going to make this a no-brainer here. I know that investing in your business can be a big decision. I’m also fully confident in the VALUE this program will bring you far outweighs the investment. However, I get that it may still feel daunting to spend your hard-earned cash on a program that you aren’t familiar with yet.
For that reason, I offer a no-risk money-back guarantee until after the second call. Join the accelerator, and if after the second call you don’t feel you’ve received value from the program, just email [email protected].
But full disclosure…there is one catch. You have to prove to me that you did the work. And the reason is simple…nothing works unless you use it. While you don’t have to had attended the calls live, you do have to have watched the replays and done the work.
THE FINAL INVITATION FROM NICOLE
You can certainly try and do this on your own, but remember you don’t know what you don’t know. It took us years to piece all of this together because we didn’t have this sort of support when we were building our businesses.
It's time to make a choice...
Right now, you have 2 options…
- Don’t change anything. And as you know, what got you here, won’t get you there. So if you want to achieve a result different than what you currently have - you need to do something differently.
- Choose to take a fast pass to get the results you’ve been looking for. Our coaching team has not only gotten results themselves, but has helped numerous other photographers get the results too.
The choice is yours.
But choose quickly…
Each of our accelerator classes are limited to only 20 students - and once it’s full. It’s full!
There is nothing I’d love more than to help you finally move your most pressing project from ‘TO DO’ to ‘DONE’.
Who is this for?
How will calls be held?
Will the calls be recorded?
Do I have to join the Facebook group?
How much access do I have to my coach?
How does the group coaching work?
How many students will be in each group?
When do I get access to the content?
How long do I have access to the material?
What happens to the Facebook group after the Accelerator is over?
I’m already so busy! How much time will this take?
Can I do more than one Accelerator course?
Is there a special price for Academy members?
Is Academy access included during the Accelerator?
I'm so happy to be part of this community of folks who are just as obsessed with creating awesome art of animals as I am! As someone new to the pet photography game, the endless resources have been priceless, not to mention the support from our coaches and even the other students, no matter what the challenge is that I'm working through. TEN STARS!